Vol. 1 No. 1 (2019): Visualization in the digital age
article of the month

360 marketing: The survivor of technological change

Melissa Ondarza Escalante
Universidad Autónoma de Nuevo León
Yaire Atzhiri Ivana Rodríguez Espinosa
Universidad Autónoma de Nuevo León

Published 2019-11-12

How to Cite

Ondarza Escalante, M., & Rodríguez Espinosa, Y. A. I. (2019). 360 marketing: The survivor of technological change. Revista Croma, 1(1), 12–19. Retrieved from https://revistacroma.uanl.mx/index.php/revista/article/view/8

Abstract

After the advance of digital media, companies have had to adapt to these new regulations that initially did not affect them, but now they can change the meaning of things.

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