TikTok and the art of telling fleeting stories: Digital Culture

Abstract

In the digital age, communication methods have changed radically, and with them, the way we tell and consume stories. TikTok is one of the platforms that has best understood this transformation. Its approach is based on immediacy: short videos capable of capturing the viewer's attention in a matter of seconds. This short-form narrative model caters to an audience accustomed to speed, visuals, and immediate impact.